Writing a book is hard work. Getting people to actually buy it and read it is a whole different job. If you've finished a manuscript, or you've already published and sales have gone quiet, you're not alone. Most authors hit this wall. The writing was the easy part, compared to what comes next. Northern Star Press works with authors across Dublin who want a proper plan for getting their book in front of readers. We're not a big faceless agency. We're a small team who reads books, understands the Irish book market, and knows what actually moves the needle for sales.
If you've searched for book marketing companies in Dublin before, you've probably noticed a lot of them sound the same. Big claims, vague packages, no real detail on what you get for your money. We do things differently. Every plan we put together starts with a conversation about your book, your readers, and what you're actually trying to achieve.
Dublin has a strong reading culture. There are book clubs, independent bookshops, and a good few podcasts and radio shows that give real airtime to Irish writing. That's an advantage for local authors, but only if your book actually reaches those places. A lot of authors never tap into this because they don't know where to start or don't have the time to chase it down themselves while also holding down a job or writing their next book.
Marketing a book isn't one single thing. It's a mix of different jobs that all need to work together. Below is a breakdown of what we actually do for you, so you know exactly what's on the table.
We call a big part of this author marketing in Dublin, because readers don't just buy a book; they buy into the person who wrote it. Building a proper picture of you as a writer sits behind almost everything below.
Readers want to know who wrote the book they're picking up. We help authors build a simple, clean online presence, whether that's a personal website, an author bio, or a social media profile that actually reflects your voice. This is often the first thing a reader checks before they buy.
This covers your online adverts, email newsletters, and social media campaigns. We build simple, targeted campaigns that reach people who are actually likely to buy your genre of book, rather than throwing money at a broad audience and hoping for the best.
We reach out to local press, podcasts, and book bloggers on your behalf. A good review or a short radio mention can do more for sales than weeks of paid adverts. We know which outlets in Ireland actually cover books and which ones don't bother replying.
If your book hasn't launched yet, we help you plan the run-up to publication day. This includes advance reader copies, early reviews, and a proper schedule so your launch doesn't just happen and then go quiet the next week.
Sales don't stop after launch week, and neither should your marketing. We build longer-term plans for book promotions in Dublin that keep your book visible months and years after it first came out.
We work with all sorts of authors and publishers based in and around Dublin, including:
We also work with small businesses and professionals who've written a book to support their wider work, such as a coach or consultant using a book to build credibility. The approach is different from fiction, but the same honest groundwork applies.
There are a lot of people offering book marketing out there, and not all of them are worth your money. Before you hire anyone, ask them these questions:
Any book marketing expert in Dublin worth hiring should be happy to answer all of these without dodging the question.
A book with no marketing behind it usually gets a small burst of sales from friends and family, and then goes quiet. That's not because the book isn't good. It's because readers can't buy what they don't know exists.
We start with a call or a coffee. You tell us about your book, and we ask questions about your goals, your budget, and your timeline.
We put together a written plan covering exactly what we recommend and why. No filler tasks just to pad out a package.
Once you're happy with the plan, we start on the agreed tasks, whether that's your Amazon listing, your press outreach, or your ad campaigns.
You'll hear from us regularly with plain updates on what's been done and what results we're seeing. No confusing spreadsheets full of numbers you can't decode.
Marketing a book is rarely a set it and forget it job. We review what's working and adjust the plan as we go, based on real results. If an ad campaign isn't earning its budget back, we change it. If a certain type of post gets readers talking, we do more of that. It's a loop, not a one-off task ticked off a list.
Every member of our team reads regularly, so we understand story, structure, and genre, not just marketing tactics.
We're based here, so from local bookshops to Irish press outlets, we understand this market from the ground up, unlike agencies working from a template built for another country.
If a service isn't right for your book, we'll tell you, even if that means recommending less rather than more.
No confusing jargon, no bloated packages. Just clear plans and honest updates.
Our Amazon book marketing pros in Dublin know the platform inside out. From listing optimisation to ad campaigns, this is a genuine area of strength for our team.
Most book sales, fiction and non-fiction, happen through Amazon these days. If your book isn't set up properly there, you're losing sales you don't even know about. This is one of the most requested parts of our work, and one of the easiest to get wrong without some know-how.
Through our Amazon book marketing services in Dublin, we check your book listing from top to bottom. Title, subtitle, categories, keywords, description, and cover thumbnail all matter here. Small changes to these often bring a noticeable jump in how often your book gets found by browsers.
We set up and manage Amazon ad campaigns, so your book shows up when readers search for similar titles. This is a skill in itself. Budgets can disappear fast if the targeting isn't right, so we keep a close eye on what's working and adjust as we go.
Amazon's system rewards books that get read and reviewed. We help you build a genuine review base through legitimate outreach, never fake reviews or bought ratings, which can get your book removed entirely.
If you've been searching for Amazon marketing services books in Dublin that authors can actually trust, this is exactly the kind of hands-on, honest work we mean.
Marketing doesn't stop at your book's launch date. We also support authors with wider book advertising and publishing questions, including working with printers, distributors, and local bookshops who might stock your title. If you're planning your next book already, we can help build a longer-term plan that covers your whole catalogue, not just one release.
We also support authors on digital marketing for books in Dublin, tying together your website, email list, and social presence so everything points readers back towards buying your book.
We built our service list around the real gaps that stop authors from finishing and launching their books. Here is what falls under our roof.
Every book is different, and so is every marketing plan. Pricing depends on what your book needs, your goals, and how much of the work you want us handling versus doing yourself. We don't do one-size-fits-all packages, because a poetry collection and a business memoir need completely different approaches.
Some authors just want help with their Amazon listing and a small ad budget. Others want a full plan covering press, social media, and a proper launch. Both are fine. We'd rather quote honestly for what your book actually needs than sell you a bigger package than you'll use. After our first chat, we'll send over a clear quote with no hidden extras, so you know exactly what you're paying for before anything starts.
Writing, editing, design, printing and marketing under one roof. Pick the stage your book is stuck at and we will take it from there.
If you're ready to stop guessing and start getting your book in front of real readers, get in touch with Northern Star Press. Tell us about your book, and we'll take it from there. No pressure, no pushy sales calls, just a straightforward conversation about what's possible for your book and your budget.
Most of our clients are based in Dublin, but we work with authors from all over Ireland too. Being local to Dublin just means we understand the press outlets and bookshops here particularly well.
It varies by book and genre, but most authors start seeing meaningful movement within a few months of consistent work. Book marketing is rarely an overnight fix, and we'll always be upfront about that timeline.
Yes. A lot of our work is with authors whose books have gone quiet after launch. We can review what's already out there and build a fresh plan to bring your book back into view.
That's completely normal, and it's one of the areas we help with most. We'll walk you through your listing and campaigns step by step, or handle the setup for you if you'd rather hand it over.
No, and you should be wary of anyone who does. We focus on the actions that genuinely improve your book's visibility and give it the best chance, rather than making promises no one can control.
Fiction, non-fiction, memoir, poetry, and business books. We tailor our approach to your genre rather than using the same template for everything, since a thriller and a business guide reach readers in very different places.
Yes. We can scale a plan to fit smaller budgets, focusing first on the highest impact tasks like listing optimisation before moving into paid advertising once you're ready.
Just get in touch and tell us a bit about your book. We'll set up a free chat, ask a few questions about your goals, and go from there. There's no obligation to sign up for anything after that first conversation.
Whether you have a finished manuscript or just an idea you keep coming back to, tell us about it. We will map out your fastest route to publication, free of charge.
Speak with a real publishing consultant in London. No bots, no pressure, just honest advice about your book.
Call us, email us, or fill in the form on this page, and a member of our team will be in touch.
Fill in the form below and our team will get back to you within one business day.