Writing a book takes months, sometimes years. Getting it in front of readers can feel like a whole second job. We handle book marketing so you can get back to writing, helping more of the right readers find your book.
If you have finished your manuscript, or you have already published, and you are not sure what to do next, you are not alone. Most authors are great writers but not trained marketers, and that is completely normal.
At Northern Star Press, we handle book marketing so you can get back to writing. We work with UK authors at every stage, from first-time self-published authors to authors with several books already out. Our aim is simple. We want more of the right readers finding your book.
Whether you are self-published or working with a traditional publisher, marketing is often the part that gets left behind. Publishers are busy with many titles at once, and self-published authors are usually doing everything alone, from editing to formatting to marketing. Something has to give, and it is usually the marketing, simply because it takes time and a different skill set from writing.
A strong cover and a well-edited manuscript matter. But they are not enough on their own. Thousands of new books are published every week, and readers cannot buy a book they have never heard of.
Book promotion is about closing that gap. It is the work that connects your finished book with the people who would actually enjoy reading it. Without it, even a brilliant book can sit quietly on a page, unseen by the readers who would love it.
Marketing also helps with something writers do not always expect. It builds a relationship with your readers over time, not just around a single launch week. A reader who follows you on social media or joins your newsletter list is far more likely to buy your next book too, which means the work you do now keeps paying off long after the first sale.
We do not believe in vague packages full of jargon. Here is what our support actually includes.
We build a plan for reaching readers online. This can include social media content, email newsletters, and targeted online adverts. Digital book marketing works best when it is consistent, not just a one-off push around launch day. We help you keep a steady presence so readers keep discovering your book long after publication. We also look at where your particular readers actually spend their time. A romance readership behaves differently online from a business book audience, so we tailor the mix of channels rather than running the same plan for every genre.
Most UK readers buy books through Amazon, so this is often where we focus a lot of our energy. Our Amazon book marketing services cover keyword research, listing optimisation, advertising campaigns, and review generation strategies that follow Amazon's rules. If you are already marketing your book on Amazon and want stronger results, we can review what you have in place and build on it. Amazon changes its advertising system fairly often, and small mistakes such as poor keyword targeting or a weak book description can quietly hold back sales for months. Part of our job is spotting those issues early and fixing them before they cost you readers.
Beyond digital ads, we help with wider book advertising and publishing support, including press outreach, book blogger connections, and local media where relevant. We look at the full picture, not just one platform. This side of the work suits authors who want a more traditional presence too, such as coverage in a local paper, a spot on a book blog readers already trust, or a mention in a genre-specific newsletter.
Your name is part of your brand as an author. We help build author marketing plans that grow with you, so your next book benefits from the readers you win with this one. This can include an author website, a simple email newsletter, and a consistent voice across your social profiles, so readers recognise you as much as they recognise any single title.
We work with a wide range of UK authors, including:
Some authors come to us with one book and no marketing history at all. Others already have a small readership and want to grow it properly. Both starting points are fine. We simply adjust the plan to match where you are now.
If you are unsure whether your book fits, get in touch, and we will give you an honest answer.
Not all book marketing companies work the same way, and it pays to ask a few questions before you sign up with anyone. The market has grown quickly, and that means the quality on offer varies a lot too. Look for a team that:
We are happy to answer these questions directly if you get in touch.
Marketing a book is not the same as marketing a physical product like a candle or a T-shirt. Readers are choosing to spend hours of their time with your words, so trust matters more here than almost anywhere else.
Digital marketing for books needs to consider things like:
We build our plans around these realities, not generic templates borrowed from other industries. This is also why we spend time understanding your specific genre before we suggest anything. A thriller reader discovers new authors differently from someone looking for a business book, and a plan that ignores that difference will waste your budget.
A clear, honest process, so you always know what is happening with your campaign.
You share your book, your goals, and your budget. We ask questions to understand your genre, your readers, and what success looks like to you. There is no obligation at this stage; it is simply a conversation.
We put together a clear plan covering the channels we think will work best for your book, whether that is Amazon, social media, press, or a mix of all three. We explain our reasoning so you understand why each piece is included, not just what it costs.
No hidden fees. You will know exactly what is included before you agree to anything, and you can ask us to adjust the plan if part of it does not suit your budget.
Once you approve the plan, we start running your book promotions, whether that is Amazon adverts, email campaigns, or outreach to bloggers and press. You will have a point of contact throughout, so you are never left wondering what is happening.
We keep you updated on what is working and what needs adjusting. Marketing books Amazon style, or through any other channel, works best when it is reviewed regularly rather than left to run alone. We would rather tell you early if something is not performing than let a campaign run quietly in the background.
Marketing your own book while also trying to write the next one is exhausting. Working with a specialist changes that.
We handle the campaigns, the ad accounts, and the reporting, so you can focus on writing your next book instead of learning a new skill from scratch.
Amazon and social platforms have rules that change often. We stay on top of them so you do not risk your account or your budget through trial and error.
Instead of guessing, you see real data on which channels are bringing readers to your book, and we explain that data in plain terms rather than confusing spreadsheets.
A reader who enjoys this book is far more likely to buy your next one if they know it exists and know how to find you again.
There are plenty of book marketing services UK authors can pick from, so here is what actually sets us apart.
A book marketing expert oversees your account from day one, so you are never handed to someone still learning the ropes.
We will always tell you what is realistic for your book, even if that is not what you were hoping to hear.
You get a clear quote before any work starts, with nothing hidden in the small print.
We know how UK readers shop, from Amazon's UK store through to bookshops and regional press.
Our Amazon book marketing pros handle everything from ad campaigns to listing details, so nothing about your book page is left to chance.
We built our service list around the real gaps that stop authors from finishing and launching their books. Here is what falls under our roof.
Costs vary depending on what your book needs. A short-term Amazon advertising campaign costs less than a full launch plan covering social media, press, and email marketing together. Other factors matter too, such as:
We will never ask you to commit before we have explained exactly what is included and why. Once we understand your book and your goals, we will give you a clear, written quote. There is no obligation to proceed after that first conversation, and we are happy to answer questions before you decide anything.
You have already done the hard part. You wrote the book. Let Northern Star Press help the right readers find it.
Get in touch today and tell us about your book. We will listen, ask a few honest questions, and let you know exactly how we can help, with no pressure to sign up straight away.
No. Amazon is a major focus for most UK authors because so many readers shop there, but we also support wider book advertising and publishing efforts, including press and social media, whatever platforms your readers use.
We start with a short conversation about your book and your goals, then handle the account setup and campaign structure for you. You do not need any prior advertising experience.
Amazon is often the biggest single channel for book sales in the UK, but we also work across social media, email, and press, depending on what suits your book best.
Both. Some authors want a short campaign around a launch or a sale period, while others prefer an ongoing plan. We can build either.
No, and you should be cautious of anyone who does. We can promise clear strategy, honest reporting and steady effort, but book sales depend on many factors outside anyone's full control.
It typically covers keyword and listing optimisation, advertising campaigns, and monitoring reviews and performance, all managed within Amazon's own rules.
This depends on your book and your goals, but most authors see early signals within a few weeks of a campaign starting, with stronger patterns forming after one to three months.
No. Many authors start with no social media presence and no email list at all. We help build that from the ground up, alongside your book promotion, rather than requiring it before we begin.
Whether you have a finished manuscript or just an idea you keep coming back to, tell us about it. We will map out your fastest route to publication, free of charge.
Speak with a real publishing consultant in London. No bots, no pressure, just honest advice about your book.
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