You have written a book. That is no small thing. But writing it is only half the job. The other half is making sure readers actually find it, pick it up, and buy it. That is where we come in.
Northern Star Press works with authors and publishers across the capital who want a proper, no-nonsense approach to selling their books. We are not a giant agency that treats your book like a number on a spreadsheet. We are a small, focused team that reads what you have written, understands who it is for, and builds a plan around that.
Many of the authors who come to us have already tried a few things on their own. Maybe a few social media posts, a launch party, and an email to friends and family. All of that helps a little. But it rarely leads to steady sales. If you want your book to keep selling months and years after launch, you need a proper strategy, not just a burst of activity in launch week.
We work with fiction, non-fiction, self-published authors, and small publishing houses. Whatever stage your book is at, from a few weeks before release to years after publication, we can help you reach more readers. And because we are based in the city, we understand the specific mix of bookshops, festivals, and press outlets that can make a real difference here.
Every part of what we do is built around one simple idea. Readers need to hear about your book more than once, in more than one place, before they buy it. So we work across several channels at the same time, rather than putting all your budget into one thing and hoping for the best.
Here is what that looks like in practice.
Most readers now discover new books online, whether that is through social media, book blogs, newsletters, or search engines. This side of our work covers social media content, targeted adverts, and outreach to book bloggers and reviewers who cover your genre. We also help authors build an email list of readers, which is one of the most reliable ways to sell future books, since it puts you in direct contact with people who already want to hear from you.
For most authors, Amazon is where the bulk of sales happen. This part of the work covers your book listing, keyword research, category selection, and pricing strategy. We also help with review generation campaigns that follow Amazon's rules and with Amazon advertising if you want to run paid campaigns there. Getting this right matters more than most authors realise. A poorly optimised listing can sit unseen on page ten of the search results, no matter how good the book is inside.
Beyond the book itself, we help build you as an author. This side of the work includes your author website, your bio, your social presence, and how you present yourself to the press and readers. Readers often buy a second book from an author they already trust, so building that trust matters as much as any single launch. A strong author profile also makes every future book easier to sell, since you are not starting from zero each time.
Digital channels matter, but so does the offline world. We can support book promotion in London through local bookshop relationships, library events, literary festivals, and press coverage in regional and national outlets. For some genres, especially local history, memoir, and children's books, this local presence still drives real sales, and it can also lead to word of mouth that no advert can buy.
Not every author wants a full campaign across every channel. If your budget is tighter, or you already have marketing running elsewhere, we also offer a smaller package focused only on Amazon. This digital marketing book Amazon option covers listing optimisation, keyword and category work, and honest review generation, without the wider social media or press elements. It suits authors who just want their existing book to perform better on the platform where most of their sales already happen.
We work with a wide range of authors and publishers, including:
If you fall into one of these groups, or somewhere close to it, we can likely help.
There are a lot of people offering marketing help to authors, and not all of them are worth your money. Before you hire anyone, ask them these questions:
Any provider offering book marketing companies in London should be happy to answer all of these clearly. If they dodge the questions, or give vague answers wrapped in jargon, take that as your answer.
It is easy to assume that a good book will simply find its readers. In reality, thousands of books are published every week, and most of them get almost no attention at all, regardless of quality.
Proper marketing changes that. It means:
None of this happens by accident. It takes planning, consistency, and someone keeping an eye on the details while you focus on writing.
We start with a conversation about your book, your goals, and your budget. There is no pressure and no sales script. We just want to understand what you are trying to achieve, and whether we are actually the right fit for you.
Based on that chat, we put together a marketing plan specific to your book and genre. This might combine digital marketing for books in London with Amazon work, press outreach, or local events, depending on what suits your book best. You will see exactly what is included before you commit to anything.
Once you approve the plan, we begin. You will always know what is happening and when, with regular updates rather than long silences between check-ins. If something needs your input, such as approving a piece of content or confirming an event date, we will let you know clearly.
Marketing is not a one-off task. We check what is working, drop what is not, and adjust the plan as we go. Reader behaviour changes, and so does Amazon's algorithm, so a plan that stays fixed for a year is a plan that stops working. We would rather tell you honestly that something needs changing than keep running a tactic just because it was in the original plan.
We built our service list around the real gaps that stop authors from finishing and launching their books. Here is what falls under our roof.
Writing, editing, design, printing and marketing under one roof. Pick the stage your book is stuck at and we will take it from there.
If you are ready to stop guessing and start marketing your book properly, get in touch with Northern Star Press today. Tell us about your book, and we will tell you honestly whether we think we can help, and how. There is no pressure, no long contract to sign on the spot, and no obligation beyond that first conversation.
Yes. While we specialise in book promotions in London and understand the local market well, we also work with authors based elsewhere in the UK who want the same level of hands-on support.
Ideally, several months before publication. This gives time to build an audience, arrange reviews, and set up pre-orders properly. That said, we also work with authors whose books are already out and need a fresh push after a slow first few months.
Yes. A lot of our work involves auditing an existing listing, fixing keywords and categories, and building a fresh push around amazon marketing services books that have gone quiet since launch, without starting the whole campaign from scratch.
No, and you should be wary of anyone who does. We can guarantee effort, honesty, and clear reporting, but nobody can promise exact sales figures, since reader behaviour is never fully predictable.
Just reach out and tell us about your book. We will arrange a free initial chat to understand your goals before recommending anything, and there is no pressure to move forward after that call.
Both. Amazon optimisation is often one part of a wider plan that also includes social media, press, and local events, but we can also focus purely on Amazon if that is what you need right now.
No. We have worked across fiction, non-fiction, memoir, and children's books. What matters more than genre is understanding who your specific readers are, and we build every plan around that from the very first conversation.
Whether you have a finished manuscript or just an idea you keep coming back to, tell us about it. We will map out your fastest route to publication, free of charge.
Speak with a real publishing consultant in London. No bots, no pressure, just honest advice about your book.
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